1 month ago
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The inaugural Glossy Pop Awards epitomize the industry’s shift toward a more conscious and connected future. Innovation, community building, representation, and empowering creators and artists were among the themes this year’s winners demonstrated.
As fashion and beauty brands evolve, these honorees showcase a forward-thinking approach that blends creativity, community and cultural relevance.
Glow Recipe secured the award for most innovative use of influencer marketing, with the launch of its Watermelon Glow Niacinamide Hue Drops. Building on the popularity of the brand’s Dew Drops, it introduced this multi-use serum, blending skin care with a sun-kissed glow. By seeding products with influencers and generating organic buzz, Glow Recipe garnered over 2 million views of the product on social media before the product’s release. The campaign achieved record-breaking earned media value, with paid partners driving $1.5 million and a mailer reaching $3 million EMV, showcasing the power of Glow Recipe’s influencer-led strategy in the beauty industry.
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