Glossy x Launchmetrics Research: Tech products from Apple and Dyson are this season’s buzziest gifts

1 week ago 6

The holiday gifting season is well underway. The National Retail Federation predicts a record-breaking $990 billion in sales from November 1 to December 31, a potential $25 billion increase from 2023. Market analysts Circana, meanwhile, predict holiday spending will grow between 1.5-3% during 2024 thanks to a shopping season that now begins as early as October.

As the 2024 shopping season comes to a head, tech brands like Apple and Oura look to dominate the conversation.

For Glossy, Launchmetrics compiled the top five most talked-about gifts for the 2024 holiday gifting season. The top three slots went to big-ticket technology and beauty tools. Apple AirPods, which start at $129, took the top spot, followed by Dyson Airwrap, the most expensive item in the top five at $599.99 at full price. The Oura Ring, the third-generation version of which retails for $299, came in at No. 3.

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