This research was originally published on Glossy’s sibling publication Digiday.
Table of contents
- Introduction
- Gen Zers discover breaking news through social media first
- Publishers find their stride on TikTok
- While social-first, Gen Z still verifies through traditional news channels
- Gen Z flocks to podcasts – while publishers struggle to monetize them
- The Gen-Z news cycle: Anytime, anywhere
- Gen Z wants news that relates to them
- Publishers court Gen Z engagement in the comments, for better or worse
Introduction
In their quest to capture the attention of a new generation of young readers, news publishers are experimenting with innovative ways to engage and inform Gen Z. As the first socially native generation to have the internet and social media platforms constantly at their fingertips, Gen Z is a critical group for publishers to consider when planning their future content and distribution strategies.
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