Glossy+ Research: A guide to emerging trends in Gen Z news consumption 

11 months ago 37

This research was originally published on Glossy’s sibling publication Digiday.

Introduction

In their quest to capture the attention of a new generation of young readers, news publishers are experimenting with innovative ways to engage and inform Gen Z. As the first socially native generation to have the internet and social media platforms constantly at their fingertips, Gen Z is a critical group for publishers to consider when planning their future content and distribution strategies. 

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