Glossy Pop Newsletter: What comes after a hero product? How InnBeauty Project is building on Extreme Cream’s success

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On February 4, InnBeauty Project threw a birthday party for its 1-year-old hero product, the Extreme Cream Anti-Aging, Firming & Lifting Refillable Moisturizer. Since it launched in February 2024, Extreme Cream has become Sephora’s No. 3 best-selling moisturizer, according to industry sources.

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