Glossy Pop Newsletter: To Rednote? To Reels? If TikTok is banned, where does beauty go?

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As the potential TikTok ban has neared, users, marketers and publications have been mourning the way it shaped our culture for the past five years and debating what happens next. At the same time, there’s been the nearly unavoidable buzz about RedNote, the Chinese social media app that’s been thrust into the spotlight as a safe haven for “TikTok refugees.”

On Thursday morning, the Biden administration was looking for ways to keep TikTok available in the United States. But, by Thursday night, it had already changed course, saying it would not enforce the ban and would leave what happens next in Trump’s hands. A ban was still scheduled to go into effect on Sunday.

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