Glossy Pop Newsletter: How the Aritzia Super Puff became the cool girl puffer

11 months ago 34

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Seven years ago, members of Aritzia’s creative team presented an oversized puffer to its product leadership team. “There were mixed emotions; people weren’t sure whether they liked it or not” said Heather McLean, Aritzia’s vp of product. But “the creative team was very forceful.”

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