9 months ago
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On February 18, bride-to-be Kayla King posted a TikTok labeled, “Day one: emailing brands for products to include in my bachelorette gifts to my bridesmaids.” With over 468,000 views and more than 10,000 saves, the video sparked a micro-movement for 2024 brides. Even though King, in her video, said she was following the actions of a video she had seen, it was her post that wound up inspiring a small army of brides to think like influencers. Comments included “Brb doing this now💍” and “Can you show us a sample email so I know what to write lol.” King mentioned emailing nail-care brand Olive & June in her post, and the brand responded. “Bestie! Send us a message here! We got you! 💖💖💖,” said the comment, which has nearly 1,000 likes. Since then, King posted a video unboxing her Olive & June goodies for her bridesmaids.
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