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Every year at the National Retail Federation’s Big Show, the show floor fills with hundreds of booths from tech companies selling the next big thing in retail innovation. This year’s show, which ended in mid-January, was no different — and the next big thing on the show floor was AI agents.
That was confirmed last week when ChatGPT announced the imminent release of Operator, its take on the AI agent formula. But what is an AI agent and how might it affect the fashion and beauty industries? Glossy spoke with experts in AI tech and business to get the info.
What is an AI agent?
An AI agent, essentially, is a tool that uses a large language model, the same technology that powers AI chat programs like ChatGPT or Google’s Gemini, to browse and perform actions on the internet. The term “agentic” is used to refer to AI programs with the ability to take actions, while non-agentic refers to simple chatbots or AI programs that can do things like respond to prompts but cannot actually act on those prompts externally.
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