1 week ago
11
As the beauty and wellness industries continue to grow, and scientific advances decrease the speed of new product development, standing out is vital. One way to catch the eye of discerning consumers is with clinical testing.
Clinical testing allows for marketers to make strong, substantiated efficacy claims, often alongside dynamic before-and-after imagery. However, clinical testing can be expensive and time-consuming, often adding tens of thousands of dollars and months of work onto the budget and timeline to bring a product to market. For brands that invest, clinical testing can boost brand reputation and consumer confidence.
However, skeptics argue that consumers have trouble differentiating between clinical testing and consumer perception testing, which requires a fraction of the investment. Experts break down these topics and their pros and cons ahead.
Continue reading this article on glossy.co. Sign up for Glossy newsletters to get the latest on the business of beauty, fashion and pop culture.
English (US) ·