10 months ago
23
This story was originally part of the 2023 Glossy 50 feature. Click here to see all of this year’s honorees.
When Glossier founder Emily Weiss stepped down as the company’s CEO in May 2022, beauty insiders and beyond wanted to know what was next for the brand that put “no-makeup makeup” and millennial pink on the map. Would it be able to rebuild the cool factor it had around its launch in 2014? In the past year, under the new leadership of Nike and Cole Haan veteran Kyle Leahy, the answer has proven yes.
Since Leahy took the helm, Glossier has sped up the cadence of its new launches — now every 4-6 weeks, versus 10 weeks. In addition, it’s embarked on its first national college tour, launched a foundation through a second partnership with the WNBA, reopened its SoHo flagship, and most notably, shifted from selling solely direct-to-consumer to leveraging Sephora as a sales channel starting in February. It is on track to reach $100 million in sales in its first year at Sephora. According to industry estimates, Glossier’s total sales will reach $275 million this year, as reported by WWD. Its total sales are up 73% year-over-year, marking its second consecutive year of growth.
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