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In today’s social media-driven beauty scene, consumers are aware of brands even before they’re readily available in their region. That goes double for skin-care brand Bubble, which has 2.7 million followers on TikTok, the platform that has made many of its products go viral with Gen-Z and Gen-Alpha consumers. Since launching in 2020, Bubble is on track to reportedly surpass nine figures in annual sales, thanks to that increasingly beauty-hungry demographic, and has expanded to retailers including Ulta and Walmart. On Tuesday, Bubble expanded to another massive market: It will be available in brick-and-mortar stores in Australia through the Priceline drugstore chain.
“[Australia] was our No. 1 destination on DTC. We knew we had really big demand in Australia, and we were looking to make it accessible to customers in the right way,” said Shai Eisenman, Bubble founder and CEO. “Between the shipping and the waiting, [Australian customers] have spent a lot of time and money to get the product to the region. So we’re excited to finally make it accessible.”
Bubble’s full range will be available at Priceline with prices ranging from $20-$30 AUD per product ($13-$20 USD), keeping it in line with the brand’s U.S. prices.
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English (US) ·