Founder Stephanie Gottlieb: ‘To get to the next level, you need to change your strategies’

6 days ago 5

Since launching her namesake, NYC-based fine jewelry brand in 2013, Stephanie Gottlieb has leveraged pop culture to her company’s advantage. That has included using her large social media presence to introduce new styles, for example, and getting the brand’s jewelry pieces on major stars at major moments – think: the “87” necklace worn by Taylor Swift at the 2024 Super Bowl.

On the latest episode of the Glossy Podcast, Gottlieb — who serves as her company’s CEO and designer — discusses those marketing strategies and others the brand is tackling, including collaborations. She also shares how her company, which has remained loyal to natural diamonds, is navigating the rise of lab-grown options and how it’s been hitting the gas on growth over the past two years. Highlights from the conversation, below, have been lightly edited for clarity.

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