Founder Jordan Samuel on launching less products

1 month ago 14

Jordan Samuel, a former ballet dancer, launched his eponymous skin care brand in 2013, with just two products: The After Show Treatment Cleanser and the Hydrate Facial Serum.

He has grown, since then, but remained small, which he calls, a “badge of honor.” The brand is beloved by leading skin care influencers like Caroline Hirons (776,000 Instagram followers). It is primarily DTC but is carried at the fast facial bar, Formula Fig, as well as C.O. Bigelow, and available to international customers via Cult Beauty.

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