Forget the NBA, golf tunnel fits are here

This week, we take a look at the growing world of golf tunnel fits. As golf continues to grow in popularity, apparel brands like J.Lindeberg are capitalizing on the opportunity to dress athletes on their way to tournaments. Later, we talk with Cakes Body co-founder Taylor Capuano about tariffs, recruiting and paying for employees’ childcare.

At this point, the “tunnel fit” has become a well-known phenomenon in sports like basketball and football. What the players wear on their way into the game has become a topic of fascination for viewers and a marketing opportunity for the brands that dress them.

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