For creators and former bloggers, Substack offers a renaissance — and a new revenue stream

9 months ago 21

Introducing our Return to Analog series. All week, Glossy will be running stories on the fashion and beauty brands that are embracing all things analog and retro, including those eschewing social media marketing or AI and those embracing traditional crafts or print media.

Once upon a time, in the early aughts, there was Bloglovin’, an RSS (Really Simple Syndication) reader where fashion-forward media consumers could check in with their favorite bloggers in one place. Bloglovin’ still exists, but in the past year, many one-time bloggers have ditched the format for Substack. Much like an RSS feed, the platform aggregates written content — in the form of regular newsletters — allowing fans to check in with content creators in one place.

In Substack, creators are finding a new hub for community and like-minded fashion fans, fueled, in part, by an active comments section that harkens back to the early days of blogs.

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