The first chapter of Volkswagen Experiences (VWe) was flagged off from Chandigarh with customers and fans embarking on a drive to Ladakh.
The Volkswagen Experiences convoy making its way to Ladakh.
Chandigarh,UPDATED: Jun 11, 2024 20:21 IST
Called ‘The First Chapter: An Exhilarating Expedition to Ladakh’, the inaugural Volkswagen Experiences (VWe) drive was flagged off from Chandigarh with customers and fans of the brand at the wheel of cars like the Virtus, Taigun and the Tiguan.
With Volkswagen Experiences, the German brand aims to engage with customers and fans through curated drives to destinations like Ladakh, offering them a chance to experience the wide range of capabilities of their cars. The route takes them from Chandigarh to Manali to Jispa, finally ending in Leh.
Customers from all over India are part of the journey that comprises a convoy of over 25 Volkswagen cars. Volkswagen India has curated a host of activities along the way including indulging in local cuisines, outdoor survival training sessions and more.
Ashish Gupta, Brand Director, Volkswagen Passenger Cars India said, ‘’With Volkswagen Experiences (VWe), we have introduced the much awaited customer engagement program that brings the ethos of togetherness through various curated experiences. As we flag off the First Chapter from Chandigarh, we look forward to customers having a superlative experience of owning and driving a Volkswagen. Driving steadily across the different terrains keeping the occupants safe providing our customers peace of mind.”
As per the brand, the idea behind Volkswagen Experiences or ‘VWe’ (pronounced ‘we’) is to deliver community-driven experiences. Under ‘VWe’, the brand is creating opportunities for customers and fans to engage its products and other services. Participants will get a chance to drive Volkswagen cars, including the Virtus and Taigun, as well as the Tiguan.
Published By:
Dhruv Saxena
Published On:
Jun 11, 2024
English (US) ·