9 months ago
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On February 2, brands and retailers including MyTheresa, E.l.f Cosmetics and Alo Yoga launched the first fashion experiences for the Apple Vision Pro, a mixed reality headset from Apple. Nearly two months in, those experiences are getting more sophisticated.
“We found that doing things just for the sake of being unconventional is not the answer,” said Greg Schwartz, president and COO at StockX. The luxury resale platform launched a shopping experience on the device on March 6. “Doing things that can improve the user experience is critical, and that’s what drives a lot of our innovation.”
The StockX app for Vision Pro, which has seen thousands of downloads, according to the company, features an “Immersive Sneaker Showcase”, where users can explore 3D models of the latest sneakers in their own space. The experience leverages eye tracking and hand gestures to create a smooth catalog browsing experience. It also provides users with market data on real-time insights to inform buying decisions, as well as shopping inspirations and a visual check-out.
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