Fashion Briefing: Substack is boosting sales for young brands

5 months ago 29

In this week’s briefing, inside Substack’s growth as a revenue driver for summer dress brand Ciao Lucia. Plus, insights on how a luxury brand should work with its artisans, exclusive research on Prime Day, funding news and executive shifts to know.

As the digital landscape continues to evolve, brands are exploring new platforms to engage with their audiences and drive sales. Subscription-based newsletter platform Substack has emerged as a powerful tool for direct-to-consumer clothing brand Ciao Lucia. Founded by Lucy Akin, the L.A.-based brand has seen substantial sales growth from the channel, driven by organic mentions in popular newsletters like The Cereal Aisle by Leandra Medine.

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