3 weeks ago
5
This week, a look at how Macy’s CMO, who joined the company last year, is revamping her first Macy’s Thanksgiving Parade to further link it to Macy’s gifting strategy across social and e-commerce. Also, executive moves and a look at Glossy’s coverage.
Macy’s chief marketing officer, Sharon Otterman, is bringing a fresh perspective to the brand’s beloved Thanksgiving Day Parade. For Otterman, this isn’t just another project — it’s personal. “This is my first time organizing it, but I’ve been attending for 50 years,” she said. “I think I’m going to cry on parade day; it’s so much a part of my Thanksgiving.”
This is a member-exclusive article from Glossy. Continue reading it on glossy.co and subscribe to continue reading content like this.
Article From:
www.glossy.co
English (US) ·