Fashion Briefing: Inside Princess Polly’s all-out wholesale strategy with Nordstrom
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This week, we take a look at the U.S. expansion of the Australian womenswear brand Princess Polly, including its launch into all U.S. Nordstrom stores at a time when DTC brands are looking to wholesale as a growth vehicle.
The Australian womenswear brand Princess Polly has been on a retail growth spree in the last six months, opening five new stores and launching into 20 Nordstrom locations in the U.S.
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1 month ago
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English (US) ·