Fashion Briefing: How Puma turned the Las Vegas Grand Prix into a major brand moment
1 week ago
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Puma is using the Las Vegas Grand Prix, held from November 21-23, as a high-profile platform to connect with the motorsport community and broaden its reach.
Kicking off the event, on Wednesday, Puma opened a 25,000-square-foot flagship store on the Las Vegas Strip. The brand has a decades-long relationship with motorsport.
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