Fashion Briefing: How Google’s antitrust trial stands to affect fashion’s advertising strategies

1 month ago 17

This week, we take a look at the massive antitrust trial that the Department of Justice brought against Google, the effects that a verdict would have on the digital advertising industry and the impact on fashion brands.

Google has been such a dominant force in the media and tech landscape for years that its very name is synonymous with looking something up online. But now, the company is in the midst of a high-profile trial, standing accused by the U.S. Department of Justice of being an illegal monopoly and using its vast control of the online advertising landscape to jack up its own prices and freeze out competitors.

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