Fashion Briefing: How Denim Tears is getting ahead of fashion’s digital product passport era

2 weeks ago 10

This week, we explore Denim Tears’ digital product passport plans and the potential impact of DPPs on fashion as legislation looms. Also, a look into the potential comeback of fashion NFTs and the executive moves and news to know.

Denim Tears, the apparel brand founded in 2019 by former Supreme creative director Tremaine Emory, is betting big on digital product passports to tackle counterfeiting and build lasting customer trust. Through a partnership with digital passport platform Eon and sneaker marketplace StockX, announced on Wednesday, the brand is integrating QR codes into each of its new products. By scanning the codes, consumers will be able to verify products’ authenticity and track their lifecycle.

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