Fashion Briefing: How Anthropologie and Pinterest are partnering to get in front of brides-to-be

11 months ago 17

This week, a look at how Anthropologie and Pinterest are using IRL activations to grow their bridal businesses and chase trends. Scroll down to use Glossy+ Comments, giving the Glossy+ community the opportunity to join discussions around industry topics.

Making a Pinterest board for your wedding is practically a rite of passage. According to Elizabeth Preis, CMO of Anthropologie, many people start making wedding-focused Pinterest boards before they’re even dating someone.

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