Fashion Briefing: For holiday 2024, chatbots, influencers and early discounts expected to drive record sales

1 month ago 18

This week, a deep dive into holiday shopping predictions and how AI chatbots are helping customers with search. Also, Pinko’s Milan AR activation, earnings to know and executive moves.

This holiday season is on track to be the biggest yet. Adobe’s analytics division’s September 24 report projects $240.8 billion in U.S. online spending, a jump of 8.4% from last year.

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