Fashion Briefing: Fashion brands are taking an IRL approach to Super Bowl marketing

1 month ago 18

This week, with the Super Bowl imminent, we take a look at the fashion brands hosting IRL pop-ups and events tied to the big game.

The Super Bowl is one of the biggest marketing moments of the year for American brands. Already, there’s been buzz about what TV spots will run during the show and the attending campaigns that will run alongside them.

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