Fashion Briefing: AI and personalization led conversations at Shoptalk Europe

7 months ago 20

This week, a look at highlights from Shoptalk Europe, where the main topic of conversation was the adoption of AI and personalization strategies by major fashion retailers, and the trend of brands evolving into entertainment companies. The event, which concluded on Wednesday, was a hub of insights and innovations from industry leaders including Zalando, Amazon and H&M.

Shopping is about to get a more personal touch, as brands look at AI that curates your cart like it’s been snooping on your Pinterest boards.

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