Executive Action Items: Customize your retail strategies and use stores to build a community

1 month ago 16

Welcome to Executive Action Items, a Glossy+ member-exclusive series driven by monthly focus groups with subject matter experts. The bi-weekly series will offer immediately actionable takeaways for workers navigating the rapidly evolving beauty and fashion industries.

To kick off the series, Glossy compiled a group of retail-focused executives to share their thoughts on the state and future of physical retail. As they compared notes and shared solutions to current challenges, the conversation landed on four main topics. Below is a recap of the final two: how to strike the right wholesale-retail-online distribution balance and how to provide an in-store experience that works to your company’s, and your customers’, advantage.

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