1 week ago
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When new Gap CEO Richard Dickson took over in 2023, he began a refresh of the company that included bringing in designer Zac Posen to oversee the company’s creative direction. Last week, Posen helped launch GapStudio, a new sub-brand with exclusive drops and a more premium price point.
Now, Posen and Gap are bringing the same premium eye to a new line for Old Navy, another Gap subsidiary. Launching on April 21, The Occasion is a new line of occasionwear, with the first collection consisting of 11 dresses and one matching skirt and top. The pieces come in a variety of materials like chiffon and silk and are targeted toward events like proms, weddings, parties and other special occasions.
According to Sarah Holme, Old Navy’s head of design and product development, the new line was inspired by an old-fashioned technique: listening to the customer. Old Navy is already known for its dresses — being ranked in the top three for women’s dresses by Circana in 2024 — and its customers were asking for more elevated, special occasion versions of existing products.
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English (US) ·