Exclusive: Sephora bets on fragrances made for sensitive skin with new Clean Reserve launch

11 months ago 29

After a knockout year, it’s hard to imagine the fragrance category could see any more growth in Q4, but beauty brand Clean Beauty Collective has its sights set on capturing lapsed fragrance users before the end of the year with its newest Clean Reserve launch.

Available exclusively at Sephora starting Tuesday, Clean Beauty Collective’s new Clean Reserve H2EAU line includes eight water-based fragrances formulated for sensitive skin and without alcohol. While not new, the water-based and alcohol-free perfume categories have proven unattractive to most perfume brands over the past decades due to challenges in shelf life, user experience and longevity.

Clean Beauty Collective’s CEO Gregory Black believes this new formula will change the industry as a whole.

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