Exclusive: Rare Beauty expands its bestselling Soft Pinch franchise — and launches first creator campaign

17 hours ago 4

All products featured on Glossy Pop are independently selected by our editorial team. However, when you buy something through our retail links, we may earn an affiliate commission.

For many, Rare Beauty is synonymous with its bestselling Soft Pinch Liquid Blush ($25), easily recognizable by its gold, rounded top.

In July 2022, the product made a splash in the business world when Bloomberg reported that the brand had sold $70 million worth of the hero SKU — and that was nearly three years ago. Since then, it has expanded the franchise with its Soft Pinch Luminous Powder Blush, launched in March 2024; and its Soft Pinch Tinted Lip Oil Stain, launched in March 2023 — both share that signature gold cap. The Soft Pinch franchise is the brand’s most popular, a rep for the brand told Glossy, though they declined to share more specifics.

Continue reading this article on glossy.co. Sign up for Glossy newsletters to get the latest on the business of beauty, fashion and pop culture.

Article From: www.glossy.co

Read Entire Article

Note:

We invite you to explore our website, engage with our content, and become part of our community. Thank you for trusting us as your go-to destination for news that matters.

Certain articles, images, or other media on this website may be sourced from external contributors, agencies, or organizations. In such cases, we make every effort to provide proper attribution, acknowledging the original source of the content.

If you believe that your copyrighted work has been used on our site in a way that constitutes copyright infringement, please contact us promptly. We are committed to addressing and rectifying any such instances

To remove this article:
Removal Request