Exclusive: Isamaya Ffrench and Lashify team up for a limited-edition collaboration

3 months ago 52

The viral ‘brat girl summer‘ cultural trend made a lasting impression on the beauty industry this summer, but few know that the tenets of the beauty look were designed by British makeup artist Isamaya Ffrench.

Ffrench and her team designed and applied the makeup on Charli XCX and the cast of the “360” music video — the popular single from the artist’s “Brat” album — which included ‘90s-inspired beige lips, matte skin, sculpted cheekbones, upturned lashes and smudged eye makeup. Ffrench used her own line, Isamaya Beauty, as well as Lashify lashes for the look.

For a collaboration released on Wednesday, Ffrench worked with Lashify founder Sahara Lotti to create the perfect fake eyelash kit to deliver a similar look at home. Launching today from Isamaya Beauty and Lashify is the duo’s first collaboration: A limited-edition line of products centered around what the brands are calling “the Isamaya Lash.”

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