Exclusive: Estée Lauder is betting on the business of sleep with new night launches

5 months ago 22

There are few things money can’t buy these days, but perhaps none more valuable than a full eight hours of sleep. Estée Lauder is hoping to offer the next best thing.

“Sleep is a luxury these days,” said Jennifer Palmer, svp of global skin care marketing and product development at Estée Lauder. The beauty giant will release two night creams this summer based on new research on the skin’s behavior at night.

Using research done in-house by Estée Lauder’s R&D team on how the skin’s natural production of collagen peaks at night, the company developed the patented CollaNight-8, an ingredient that forms the basis of the new Supreme+ Night Power Bounce Creme. Estée Lauder will also launch the Advanced Night Repair Overnight Treatment, using a proprietary energy-boosting Adenosine Triphosphate technology.

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