Exclusive: Alo taps Blackpink’s Jisoo as its newest ambassador

On Wednesday, Alo announced Jisoo as the spokesperson for its spring 2024 campaign.

Speculation about whether the mononymous Blackpink star was in cahoots with the L.A.-based activewear brand started months ago, when Jisoo started appearing in the brand’s apparel, sometimes from head-to-toe. Jisoo, 29, has 77 million Instagram followers and has been a member of the band, which is a global sensation, since its formation in 2016. Blackpink has around 92 million YouTube subscribers, while Taylor Swift has about 56 million.

Alo has worked with several high-profile celebrity ambassadors in the past including Kendall Jenner and — just a few weeks ago, to promote the launch of its supplements in capsule form — Rosie Huntington-Whiteley. The brand looks for talent who organically “weave into its existing ecosystem,” or “Alosphere,” said Summer Nacewicz, its evp of marketing and creative. In October, the privately owned brand sought investment based on a $10 billion valuation.

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