Estée Lauder Companies completes acquisition of Deciem for $1.7 billion

7 months ago 18

The Estée Lauder Companies announced Monday it had completed its acquisition of Deciem Beauty Group, the multi-brand company that sells skin-care products through The Ordinary and NIOD brands.

ELC first invested in Deciem in 2017, then increased its stake to become majority owner in 2021 before purchasing the remaining interests in Deciem on May 31 for around $860 million. Total investment across three rounds is approximately $1.7 billion, according to The Estée Lauder Companies.

“We are incredibly proud of what Deciem is accomplishing,” Fabrizio Freda president and CEO of ELC said in a statement. “In our seven years of partnership, Deciem has achieved impressive growth while continuing its core mission of reimagining effective, high-quality skincare for today’s diverse and sophisticated consumers.”

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