Elista, a leading Indian electronics manufacturer, has entered the refrigerator market in India with a new line-up of single-door refrigerators. The refrigerators offer fast cooling, rust-resistant parts, a glass-door range, and a variety of finishes. They can be purchased through distributors, online, and in outlets.
Elista
, a leading Indian electronics and home appliances manufacturer has unveiled its foray into the refrigerator market in India. The company has launched its new line-up of Single-door refrigerators with a
price
starting at Rs 23,999 and capacities ranging from 190 to 230 litres.
Apart from this, the lineup also includes a glass door range, starting at Rs. 23,990, which promises a 4-star rating and exceptional
features
, while the Solid, Glossy and Glitter range offers a wide array of choices for consumers.
The glass-door range (Model- EW 2053FR), features a 4-star rating, copper suction tube, and semi-auto defrost type. These eco-friendly refrigerators provide fast cooling, anti-fungal door gaskets, nano healthcare, and rust-resistant metal parts. Also, the humidity knob extends the shelf life of edibles by eliminating interior humidity. The glass shelves, soft crisper basket, and bottle separators internally enhance elegance and easy maintenance.
Elista's refrigerators claim to maintain a -19±1°C freezer temperature for optimal freshness and include convenient features like defrost indicators, child locks, and thermostat controls. These refrigerators are available in solid, glittery, and glossy finishes, offering unique choices from minimalistic door designs to premium graphics.
The refrigerators are available for purchase via Elista’s existing network of 400+ distributors across India. The new range of
Elista refrigerators
is available through the company's website, online channels & offline across 20000 outlets.
Commenting on the launch, Mr. Pawan Kumar, CEO of Elista, said, "The launch of Elista Refrigerators underscores our commitment to delivering segment-leading technology products at versatile price points, serving as a testament to Elista's profound understanding of the diverse needs of Indian consumers. Proudly manufactured under the ‘Make in India’ initiative, the refrigerators are equipped with cutting-edge features to exceed consumer expectations. We are optimistic that our first refrigerator line-up will achieve the same level of success that our Smart TV range has enjoyed in the Indian market. We are anticipating that this launch will be pivotal in achieving the domestic revenue target of Rs 500 crore from the nation-wide sale by the end of the year 2025.
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