E.l.f. Beauty announces Naturium Skincare will enter Ulta Beauty this summer

7 months ago 26

Nine months after being acquired by El.f. Beauty for $355 million in a cash and stock deal, Naturium Skincare has announced it is expanding into Ulta Beauty.

“From a distribution standpoint in the U.S., Naturium is currently available in Target, Amazon and on Naturium.com. We’re pleased to announce that we’ll be launching Naturium in Ulta Beauty for the first time in summer 2024,” E.l.f. Beauty CEO Tarang P. Amin said during the brand’s 2024 Q4 earnings call on Wednesday.

Along with the announcement, Amin shared a new milestone for E.l.f Beauty: over $1B in net sales and 21 consecutive quarters of growth. The conglomerate also owns Well People, e.l.f. Skin and Keys Soulcare. Naturium added 17 points to the conglomerate’s net sales growth during Q4, Amin said.

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