Dr. Muneeb Shah: ‘It’s difficult to turn a TikTok Shop customer into a lifetime customer’

7 months ago 23

The creator economy is booming. According to reports, the market value was $250 billion in 2023. During the Glossy+ research presentation on May 14, Glossy editor-in-chief Jill Manoff and senior researcher Dania Gutierrez spoke with Dr. Muneeb Shah, a board-certified dermatologist, influencer (18.1 million TikTok followers) and founder of clinically backed skin-care line Remedy, about how founders and content creators can capitalize on the moment.

Excerpts from the discussion have been lightly edited for clarity.

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