Diane von Furstenberg takes operations in-house 4 years after handing over to Chinese distributor

2 months ago 30

Diane von Furstenburg’s operations are coming back in-house after four years of the brand being operated externally by Chinese distributor Glamel.

DVF announced the change on Friday afternoon, along with the appointment of Graziano de Boni, who was an executive at luxury brands including Valentino and Prada before founding a consulting firm in 2018. De Boni has been at the brand since October 2023, but DVF is only now making his appointment public.

DVF has a long history, dating back to the brand’s founding in 1970 and the release of its iconic wrap dress in 1974. But in 2020, pandemic struggles led DVF to be close to collapse or a sale. CEO Sandra Campos resigned, and the brand closed 12 of its 13 stores, laid off half its employees and cut its production in half. It handed the reins of the company to its Chinese distributor, Glamel, and switched its focus to a primarily China-focused wholesale business.

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