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Artificial intelligence has been making inroads into the fashion industry for years, with its impact on design beecoming more apparent as more designers experiment with generative AI tools. While much of the conversation around AI has focused on marketing and logistics, a quiet revolution is happening in design studios, where fashion brands like Gruppo Teddy, Merrell and Puma are harnessing AI to enhance creativity and streamline workflows.
Mattia Giorgi, head of AI and innovation at Gruppo Teddy, said AI has been a game-changer across all the company’s brands, which include fashion players Terranova, Rinascimento, Calliope and QB24. The Italy-based company last reported $705 million in revenue, for 2023.
“It’s not just about cost savings; it’s about improving efficiency, speeding up time to market and enhancing the quality of the final product,” he said. “We can generate hundreds of design variations in minutes, something that would take weeks in a traditional workflow.”
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