Designer Christian Cowan on embracing ‘the hustle and strategy behind growing a brand that survives’

3 months ago 32

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A Central Saint Martins alum and one-time CFDA/Vogue Fashion Fund finalist, designer Christian Cowan founded his namesake brand in 2017 after Lady Gaga’s support thrust him into the spotlight. Today, the London native who now resides in NYC is well-known for his fun, attention-grabbing designs. They’ve been selling at retailers including Saks Fifth Avenue since Cowan became serious about growing the business.

“You’ve got to grow the business so you can do bigger and bolder creative ideas — it’s about being able to facilitate a bigger creative vision,” Cowan says on the Glossy Podcast. “I love the hustle and strategy behind growing a brand that survives.”

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