2 months ago
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When Danielle Bernstein founded her style blog WeWoreWhat as a college student over a decade ago, the idea of bloggers attending fashion week was a prickly subject for stalwart editors and buyers. Now bloggers, or rather influencers in 2024 parlance, don’t just sit front row at fashion shows, they’re sometimes the ones calling the shots. On Saturday, Danielle Bernstein makes her New York Fashion Week debut as a founder with a see-now, buy-now presentation for her WeWoreWhat clothing brand.
“As someone who’s attended over a decade of fashion weeks as a viewer, the time really felt right to create a presence for the brand,” Bernstein told Glossy ahead of Saturday’s presentation. “The purpose of this is to have a community building event where we can not only have press and influencers come, but also our customers and followers.”
Fashion week has changed significantly since Bernstein first began attending, moving away from a business transaction between buyers and editors and designers into a marketing opportunity both IRL and on social media. And Bernstein’s fashion week debut comes as influencer-founded brands are evolving too — and increasingly thinning in ranks.
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English (US) ·