11 months ago
24
Curology has expanded to prescription hair care.
On Thursday, Curology launched Hair Formulas Rx, a prescription serum that addresses Androgenetic Alopecia, commonly known as male and female pattern hair loss. The primary active ingredient is Minoxidil, which is found in lower over-the-counter strengths in products by Rogaine. The 10-year-old brand has mostly concentrated on the acne space but has expanded over the years to tackle anti-aging through both the Curology brand and its sub-brand Agency, which launched in 2021.
Heather Wallace, CEO of Curology, said that the newer understanding of the relationship between scalp care and skin care allowed the teledermatological company to expand to hair. She said the total addressable market of the OTC and Rx hair-loss-treatment space is $5 billion. Notably, there are many OTC and Rx players in the space, including Vegamour, Nutrafol, Hims & Hers, Keeps, and Ro. Wallace said Curology’s strategy is unique because it targets customers of traditional OTC retail offerings by promising higher-efficacy prescriptions. Steve Siegal, chief marketing and innovation officer at Curology, added that 63% of male consumers and 47% of female consumers notice hair loss before the age of 30. Curology’s customer base is 86% female and 14% male.
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