'Cricket ek business ban gaya hai...': Afridi on IPL's influence

5 months ago 10

NEW DELHI: The Indian Premier League (IPL) has undoubtedly revolutionized the landscape of cricket, transforming it from a mere sport into a lucrative business venture. Former Pakistani all-rounder

Shahid Afridi

has shed light on the profound impact of the IPL on the evolution of cricket, particularly in the realm of white-ball cricket.
According to Afridi, the IPL has paved the way for the emergence of numerous other leagues around the world, signifying the immense financial potential associated with the shorter formats of the game.

"Look, money has come in, things have changed. Cricket ek business ban gaya hai, pehle ek sport tha (Cricket has become a business; it used to be a sport), but now it's a business. There's a lot of commercialization, leagues are happening everywhere in the world. Honestly, the IPL has opened the eyes of all leagues with the way money is involved in white-ball cricket," Afridi told the 180 Not Out podcast.

The influx of money has not only attracted players but has also opened doors for those who were previously overlooked, providing them with opportunities to showcase their talents and earn a living through cricket.
One of the key aspects highlighted by Afridi is the commercialization of cricket. The IPL has demonstrated the potential for substantial financial gains in white-ball cricket, which has led to the proliferation of leagues across various countries.

"Previously, there was money in county cricket as well, but it was for a long season of 6 months, and the red ball was involved. I think money is present in every league now because it has become commercialized. Money is coming in and being given to players. Because of this, players are interested ... even if they are not playing for their country, they get opportunities in different leagues, which is good," added the former Pakistan international.
Afridi, however, acknowledges that while playing for one's national team remains the ultimate achievement and carries a unique sense of satisfaction, the emergence of these leagues has provided alternative avenues for cricketers who may not have had the opportunity to represent their countries.
"However, playing for the country is a significant achievement. It has its own unique satisfaction. Cricketers who don't get a chance to play for their national teams find opportunities in different leagues, which also brings financial benefits and support for their families," Afridi concluded.

Article From: timesofindia.indiatimes.com
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