Creator Denise Vasi introduces lip-care brand Maed

1 month ago 16

Denise Vasi has modeled, acted and influenced. Now, she’s adding another title to her resume: beauty founder.

On Tuesday, Vasi will launch Maed, which bills itself as “decadent lip care for daily wear.” The four-product debut lineup includes the $26 Reveal Lip Polish, the $36 Reset Lip Serum, the $32 Revive Day + Night Lip Balm and the $36 Signature Lip Pigment in Ritual Red, Vasi’s signature shade.

To help bring the brand to life, Vasi went through Sephora’s Accelerate program which provides mentorship to emerging founders.

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