1 week ago
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President Trump’s proclamation of tariffs as high as 50% on goods imported from the likes of China and Vietnam has already sent waves of panic into the fashion and beauty industries. That includes the fragrance industry, whose products are made up of raw fragrance ingredients and packaging sourced from around the world.
“The average fragrance house may have hundreds or thousands of ingredients that are regularly restocked, that go into tens of thousands or hundreds of thousands of customer SKUs, and these ingredients can cross multiple borders before arriving in consumers’ hands,” said Alex Wiltschko, CEO and founder of fragrance research company Osmo.
While it remains to be seen which ingredients or materials will be most impacted, fragrance brands and manufacturers may need to reformulate their products as the tariffs introduce new costs. Wiltschko believes artificial intelligence can help mitigate some of those concerns. Osmo established the fragrance house Generation by Osmo in March, with the goal of producing fragrances powered by what Wiltschko calls olfactory intelligence.
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English (US) ·