Confessions of a cosmetic packaging pro: ‘Refills are not as sustainable as we’ve been led to believe’

April is Earth Month, which means many brands and retailers will spend the next few weeks prioritizing the effective messaging of their environmentally-focused initiatives to consumers. But how can brands cut through the noise without accidentally exaggerating their impact? And which materials are actually better for the planet?

Navigating the world of sustainability can feel burdensome as it becomes harder to understand and to effectively educate consumers about the actual impact products have on our planet. Considering the increasingly-skeptical consumer, and the legal trouble brands can find themselves in if claims cannot be substantiated, it’s tough to know what steps make sense this month. 

Today’s confessions subject has spent the last seven years behind the scenes in cosmetic packaging management, oftentimes helping brands to determine the right steps to reduce the environmental impact of their jars and bottles while ensuring their formulas are protected, ring in under budget, and arrive to the consumer without breaks or dents. 

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