11 months ago
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Celebrating its 20th anniversary this year, footwear brand Loeffler Randall has experienced its fair share of industry highs and lows. Of course, a recent low was the height of the pandemic in early 2020. But since that time, when it faced “scarring” challenges, the brand has been in growth mode, co-founder Brian Murphy said on the Glossy Podcast. For example, it has opened its first two stores, entered new product categories and expanded its headquarters to accommodate a growing team. It’s also tripled the size of the business.
On the podcast episode, Murphy breaks down Loeffler Randall’s approach to physical retail, which has resulted in its 750-square-foot NYC store doing $1.3 million in annual sales. He also talks through the company’s international ambitions and its strategy for becoming an $80-million, 100-employee company within the next 18 months. Excerpts from the conversation, below, have been lightly edited for clarity.
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English (US) ·