CMO Strategies: Marketers from Georgia-Pacific to Samsung weigh in on display ad strategies, success metrics and challenges

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This is the third installment in Glossy+ Research’s 2025 CMO Strategies series that analyzes key marketer strategies and challenges across leading marketing channels, including ad-supported streaming, retail media, display advertising and social media.

Display ads remain important to marketers, but their focus shifts to email ads

Display advertising remains big business in the U.S. and its growth shows no signs of stopping. In 2024, digital display ad spending in the U.S. totaled $74.3 billion, up 12% from $66.1 billion the year prior, according to Statista.

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