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When asked to lead Kering’s newly formed beauty division from scratch, beauty veteran Raffaella Cornaggia saw it as a new challenge — and an exciting one at that. “What really made me thrilled was the idea of starting a white page,” said Cornaggia, who joined Kering as CEO of Kering Beauté in 2023. Prior, she had stints at L’Oréal, Estée Lauder and Chanel.
Filling that blank space, Cornaggia has identified fragrance as the conglomerate’s key foundational pillar. Building credibility in the sector has included identifying and seizing up venerated fragrance houses. In 2023, Kering acquired the British luxury fragrance house Creed, known for hits like the masculine classic Aventus. And, in June 2024, Kering announced a minority investment in Matiere Premiere, the niche perfume house founded by Aurélien Guichard — just 5 years old, it had already captured the attention of niche fragrance fans for its modernized take on classic French perfumery.
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